Pregnancy is a special and emotional journey. Today, with mobile apps, moms-to-be can easily track each stage of their pregnancy.
A pregnancy tracker app helps users stay informed, feel supported, and enjoy peace of mind throughout their pregnancy. In today’s fast-paced world, where digital health solutions are growing rapidly, these apps have become a trusted companion for millions of people.
With the increasing usages of pregnancy tracker app development, we can say it’s the right time for startups and businesses to invest in this idea.
If you’re planning to develop a pregnancy tracker app, then this comprehensive guide article will help you to understand how the app works, how much cost it will take to build a pregnancy tracking app and who can benefit.
So firstly, Let’s begin with the market overview, how pregnancy tracking apps like Ovia are gaining popularity.
Pregnancy Tracking Apps Market Overview
The demand for pregnancy and women’s health apps is growing fast. With more people focusing on their health and wellness, especially during pregnancy, the demand for these apps is growing every year.
For example:
- Ovia, one of the leading apps in this category, has over 12 million users worldwide.
- In the United States alone, more than 3 million people use Ovia, making it the number one pregnancy tracking app in the country.
- It’s not the end here, Ovia users log in around 25 times a month, which shows just how useful and engaging the app is.
- Flo, a popular period and pregnancy tracking app, had over 2.9 million downloads in just one month in 2023.
- Period Calendar and Meiyou also showed strong numbers with over 1.6 million and 800,000 downloads respectively.
These numbers prove that the pregnancy and period tracking app market is huge and growing fast.
The global women’s health app market is expected to grow at a rate of 19.6% between 2023 and 2030. This means more companies are likely to join in, leading to more innovation and better tools for women.
Whether you have a random thought or you have a great idea to develop a pregnancy tracking app, it’s the right time to explore pregnancy tracker app development with the help of a trusted Healthcare App Development Company.
How Does Pregnancy Tracking App Work?
A pregnancy tracker app is very easy to use. First, users download and install the app on their mobile phones. After opening the app, they usually need to sign up and enter basic details like their due date or last period date. After that, the app sets up a custom pregnancy journey for the user
The app sends regular updates about the baby’s development. It also provides health tips, nutrition advice, and reminders for doctor appointments. Many apps also include daily or weekly checklists to make sure moms-to-be stay on track.
These apps help users log changes in their bodies, moods, and symptoms. Some even allow pregnant women to talk to healthcare experts or connect with other moms-to-be.
Apps like Ovia offer valuable articles, videos, and fun facts every day, helping users feel informed and less anxious. With such features, these apps become a daily part of pregnancy journey for most of the womens. And it is the one reason why the cost to develop a pregnancy tracker app is worth every single penny.
Who Can Benefit From the Pregnancy Tracking App?
Pregnancy tracking apps are helpful for many people, not just for pregnant women. These apps give important updates, tips, and support that make the pregnancy journey easier and less stressful.
Let’s see who can really benefit from using them:
1. Expecting Mothers
Pregnant women use the app to track their baby’s growth each week. The app gives health tips, reminders for doctor visits, and helps them feel more confident at every stage.
- Tracks baby’s development
- Shares health and nutrition tips
- Sends reminders for prenatal checkups
- Helps reduce stress and worry
2. First-Time Moms
If someone is pregnant for the first time, everything can feel new and confusing. A pregnancy tracker app works like a friendly guide that answers common questions and explains what to expect.
- Offers easy-to-understand information
- Gives daily or weekly updates
- Provides support through the entire journey
3. Healthcare Providers
Doctors, nurses, and midwives can also use these apps to check how their patients are doing. Some apps let users share their health data, which helps doctors give better care.
- Lets providers monitor patient health
- Helps give personalized advice
- Improves doctor-patient communication
4. Family Members and Caregivers
Close family, like partners and grandparents, can stay informed through the app. This helps them support the mom-to-be better and feel more connected.
- Keeps loved ones updated
- Builds stronger support system at home
5. Brands and Maternity Businesses
Companies that sell baby or maternity products use these apps to reach their target audience. They can share offers, helpful content, and product tips in the app.
- Connects with pregnant customers directly
- Shares products and services in a useful way
- Builds trust and brand awareness
So, whether you’re an expecting parent, a doctor, a caregiver, or a maternity brand, a pregnancy tracking app can help in many ways.
Essential Features to Include in Pregnancy Tracking App
If you’re planning to develop a pregnancy tracker app like Ovia, it’s important to add features that truly help pregnant women.
An efficient app should feel like a helpful friend, guiding, reminding, and supporting moms through every stage of pregnancy.
Here are the must-have features you should include:
1. Personalized Pregnancy Tracker
This feature lets moms track their pregnancy journey based on their due date. They can add details like their weight, baby’s growth, and important doctor appointments. It creates a custom experience that fits each user’s pregnancy week by week.
2. Weekly Updates About Baby and Mom
Each week, the app should share changes happening inside the womb, like baby’s size, organ development, and how the mom’s body is adjusting. These small updates help moms feel more connected and prepared.
3. Health Tips and Articles
Add short and useful articles on topics like eating right, staying active, handling stress, and getting better sleep. Make sure the advice is reviewed by doctors so moms can trust the information.
4. Appointment & Medicine Reminders
Many pregnant women forget things due to stress or tiredness. This feature lets them set reminders for doctor visits and medicine timings so they don’t miss anything important.
5. Weight Tracking Guidelines
Let moms track their weight gain throughout the pregnancy. The app can show if their weight gain is healthy based on their body type and give friendly tips if needed.
6. Kick Counter and Movement Tracker
This tool helps moms count their baby’s kicks each day. It reassures them that the baby is active and healthy. If something feels off, they can easily inform their doctor.
7. Symptom Tracker
Pregnancy brings many symptoms like mood swings, headaches, or swelling. Moms can log how they feel daily. This helps doctors give better care and helps moms notice if something unusual happens.
8. Community Forums and Support Groups
Moms can join chat groups or forums to talk with other expecting moms. They can ask questions, share advice, and feel like they’re not alone in this journey.
9. Photo Journal for Belly Growth
Allow users to click and save pictures of their baby bump as it grows. It becomes a beautiful timeline of their pregnancy and something to look back on after birth.
10. Contraction Timer
When labor begins, this timer helps track how often and how long contractions last. Moms can use this to know when it’s time to go to the hospital.
11. Breastfeeding Tracker & Guidance
After delivery, the app can help new moms with breastfeeding tips, feeding times, and useful tricks for comfort and baby’s health.
12. Postpartum Health Tips
Support doesn’t stop after the baby is born. Add resources for mental health, physical recovery, and baby care so new moms feel guided even after delivery.
13. Connect with Smart Devices
Let users connect the app with their fitness bands or smartwatches. This way, they can track sleep, heart rate, and steps, all in one place.
14. Chat with Doctors (In-App Messaging)
Allow moms to ask health-related questions to their doctor or nurse inside the app. It saves time and gives peace of mind when small doubts arise.
15. Strong Privacy and Data Protection
Make sure all personal and health data is safe. Let users control what they share and keep everything secure using strong data protection tools.
Step-By-Step Guide to Develop Pregnancy Tracking App Like Ovia
For developing a pregnancy tracker app like Ovia, you need to follow a clear and smart process.
This step-by-step guide will help you understand how the development process works from start to finish.
Step 1: Know Your Goal and Audience
Start by deciding why you want to build this app and who will use it. Is your goal to help first-time moms? Or do you want to include helpful tips for dads and families too? Once you know your target users, it’s easier to create the right features.
Step 2: Research the Market
Look at popular apps like Ovia and Flo. Study what people love about them and what they don’t. Read reviews and learn from user feedback. This will help you build something better that users really need.
Step 3: Hire the Right Mobile App Development Company
To make your idea come true, you need an experienced mobile app development company. Choose a team that has already worked on health or pregnancy apps. They will understand the features, designs, and rules for healthcare apps.
Step 4: Design User-Friendly Interface
Pregnancy apps must be very easy to use. Design app with soft colors, readable text, and simple buttons. The app should feel friendly and helpful. Make sure users can easily track their health, baby growth, and doctor appointments.
Step 5: Add Personal Features and Keep Data Safe
Let users enter personal details like due dates, symptoms, or baby kicks. Based on this, the app can show custom tips. But always protect this data. Use strong privacy settings and follow safety rules like HIPAA to keep health data secure.
Step 6: Build a Community Space
Many pregnant women want to talk to others who are going through the same journey. So, add a space in your app where users can ask questions, share stories, and give support. This builds a strong bond with the app.
Step 7: Test Your App Well
Before you launch, test the app on different phones to check for problems. Ask real users to try it and share their opinions. Fix any bugs and improve the app based on their suggestions.
Step 8: Launch the App and Promote It
Once your app is ready, launch it with a strong marketing plan. Use social media, pregnancy blogs, and doctors to spread the word. Keep updating the app based on user feedback to make it better over time.
Cost To Develop Pregnancy Tracker App
Here’s a simple table that shows the estimated cost to develop a pregnancy tracker app like Ovia. The final price can change based on your features, design, and app platform.
| Development Stage | Estimated Cost |
|---|---|
| Planning and Research | $1,000 – $3,000 |
| UI/UX Design | $2,000 – $5,000 |
| App Development (per platform) | $4,000 – $8,000 |
| Backend Development | $3,000 – $6,000 |
| Wearable Device Integration | $1,000 – $3,000 |
| Testing & Quality Assurance | $3,000 – $6,000 |
| Post-Launch Maintenance & Support | 20% – 30% of total cost |
How to Monetize Your Pregnancy Tracking App?
Making money from your pregnancy tracker app development is possible with smart planning.
There are following ways to earn from your app:
1. Freemium Model
Offer basic features for free and ask users to pay for extra tools. For example, the free version can have daily tips, while the paid version may unlock expert videos or a baby name finder.
2. In-App Ads
Show helpful ads inside the app from trusted brands in the maternity space. You can earn money each time users see or click the ads.
3. Subscription Plans
Let users pay every month or year to access premium features like a pregnancy workout guide, baby development videos, or expert Q&A sessions.
4. Affiliate Marketing
Promote baby products, prenatal vitamins, or maternity clothes in the app. When users buy through your app, you get a commission.
5. Sponsored Content
Brands can pay you to feature their content inside your app—such as expert advice from baby product companies or online doctors.
By using one or more of these methods, you can make your pregnancy tracker app development both helpful for users and profitable for your business.
Conclusion
Developing a pregnancy tracking app like Ovia is a great idea in today’s digital world. These apps support expecting moms, guide them through every week, and help families stay informed.
With the right features and a trusted mobile app development company, you can create an app that is both helpful and successful.
If you’re planning to invest in this idea, now is the perfect time to get started and bring your vision to life.
FAQs
1. What does a pregnancy tracking app do?
A: It helps pregnant women track their baby’s growth, get health tips, set reminders, and feel supported during their journey.
2. How much does it cost to build a pregnancy tracker app?
A: The cost can range between $10,000 to $30,000, depending on the app’s features, design, and platform.
3. Can I earn money from my pregnancy tracking app?
A: Yes! You can earn through in-app ads, paid subscriptions, affiliate links, and sponsored content.
4. Is it safe to share health data on these apps?
A: If you follow strong privacy rules and secure the app well, users’ data will stay safe and protected.
5. Who can benefit from a pregnancy tracking app?
A: Pregnant women, first-time moms, doctors, family members, and baby brands can all benefit from using the app.
RM Mishra
Co-Founder
Developer Bazaar technologies
